Emerging Trends
Zinnia Group prides itself on staying abreast of international trends as well as analysing changes in the make up of the Australian community, and emerging attitudes and behaviour. Zinnia Group's vision for dedicated contemporary interment sites is a reflection of significant, well documented, demographic changes along with a nuanced understanding of the way contemporary Australians view death and dying.
Demographics
The Australian community is ageing swiftly, placing significant pressure on a range of resources and services. The most obvious of these is cemeteries. The number of deaths in Australia has been climbing steadily over the last decade and naturally, is expected to increase significantly as the numbers of aged Australians grows.
This represents two significant challenges for the Australian funeral sector: firstly, how to provide sufficient burial sites to meet the increased need, and secondly, how to offer affordable burial options as the best sites becomes scarcer. It is expected that Sydney’s increased number of deaths will account for all the existing burial spaces in the metropolitan area by 2035.
There is also a growing trend towards cremation in Australia with a only a portion memorialised where the cremation takes place. This represents a significant oportunity for private cemetery operators to provide viable, attractive interment alternatives.
