Emerging Trends

Zinnia Group prides itself on staying abreast of international trends as well as analysing changes in the make up of the Australian community, and emerging attitudes and behaviour. Zinnia Group's vision for dedicated contemporary interment sites is a reflection of significant, well documented, demographic changes along with a nuanced understanding of the way contemporary Australians view death and dying.


The Australian community is ageing swiftly, placing significant pressure on a range of resources and services. The most obvious of these is cemeteries. The number of deaths in Australia has been climbing steadily over the last decade and naturally, is expected to increase significantly as the numbers of aged Australians grows.

This represents two significant challenges for the Australian funeral sector: firstly, how to provide sufficient burial sites to meet the increased need, and secondly, how to offer affordable burial options as the best sites becomes scarcer. It is expected that Sydney’s increased number of deaths will account for all the existing burial spaces in the metropolitan area by 2035.

There is also a growing trend towards cremation in Australia with a only a portion memorialised where the cremation takes place. This represents a significant oportunity for private cemetery operators to provide viable, attractive interment alternatives.

Choosing where to be buried may become a luxury

Supply & Demand

In a sector as sensitive as death care, the basic laws of supply and demand still prevail. Compounding the effect of Australia's ageing population is a significant shortage of burial space, especially in New South Wales. As Sydney's cemeteries approach capacity significant price increases are expected, reflecting the rarity of the burial spaces and the desirability of their unique locations.


The number of Australians aged 85 and over is expected to quadruple from 400,000 in 2010 to 1.8 million in 2050.


Between 2005-2013, there was an average 89% increase in prices across six of Sydney's major cemeteries, representing an average of 11.1% growth per annum.


Over 245,000 additional burial sites will be required in Sydney by 2020. Based on the current rate of deaths, the eight Crown Land cemeteries in Sydney will reach capacity by as early as 2035.

Source: Australia to 2050: Future Challenges. The Australian Government Treasury Inter-Generational Report, 2010

Source: Catholic Cemeteries and Crematoriums Board Pricing: Pricing Policy (2005 - 2013) Waverley Council Operational Plan and current pricing publicly available from individual cemeteries

Source: Sustainable Burial Discussion Paper, NSW Department of Lands, April 2008


Australian Institute of Landscape Architects


"The landscape architect's insights and exemplary landscape approach to the originally limited brief led to an expansion of the client's role for the site including an educational program for this landscape. The restored woodland landscape provides an inspirational setting for the visitor and as a whole transforms the cemetery model and the memorial experience."

Press Room

Innovation in the death care industry continues to excite strong public interest. Zinnia Group follows public discussion and debate in the press, looking to identify the concerns that are most important to the broader community in order to make the sites we offer as relevant and engaging as possible.

Future Projects Commercial Award 2015
Christina Ingram World Architecture News,
17th February 2016

Death Becomes It
Julie Power, Sydney Morning Herald,
6th March 2014

Grave matter: resting place may not be your last
Julie Power, Sydney Morning Herald,
9th November 2013

Reforms to address grave capacity problem...
Julie Power, Sydney Morning Herald,
21st December 2012

Full cemeteries could see NSW re-use graves
Tom Nightingale, ABC News,
22nd December 2012

Property to die for
Rachel Browne and Kira Spucys-Tahar, Sydney
Morning Herald, 29th January 2012

Cremation favoured in tough economy
Simon Evans, Financial Review,
4th September 2013

Pre-paid pays big dividends for funeral giant InvoCare
Myriam Robin, Smart Company
20th February 2013